Kogan is a new business philosophy that places customers at the top of the food chain. We eliminate all the "middle men" and pass the savings directly to you. We are a manufacturer, importer, wholesaler, and retailer all in one. By cutting out all the "middle men", we provide the best possible products at the best possible price.
If you walk into any retail store, and buy an imported product (TV, fridge, computer, furniture), here is the food chain that product has travelled through:
*Indicative diagram only. Some business may operate differently.
If you do the math, you can notice that you pay more than 50% of the value of most products to "middle men". We have been trading on the internet for over 3 years and our customers have always been the end user. As we climb up the ladder and our buying power increases, it will still remain that way!
