Kogan's mission is to make the latest technology affordable for all Australians. Our direct business model cuts out all the 'middle men' and ensures our customers always get the best deal!
If you buy an imported product from a retail store, the supply chain could look something like this:

*Indicative diagram only. Some business may operate differently.
By cutting out the 'middle men' and working directly with our factories overseas, we can sell the latest technology at the lowest prices.
Melbourne entrepreneur Ruslan Kogan is Founder and CEO of Kogan.
Our media page has links to articles by Australian and international journalists about our brand, products, and business model.
If you have any questions or comments please get in touch through our blog, Twitter, Facebook, or email.
For a full list of all Kogan websites please visit: http://www.kogan.com.au/domain/
FEATURED PRODUCTS
22" Full HD LED* TV with DVD player, PVR & SRS Audio - PRO Series
THE ALL-IN-ONE ENTERTAINMENT SOLUTION$219
- 6 Star Energy Rating
- Built-in Region Free DVD
- Built-in PVR
Kogan Ez-press Coffee Machine - compatible with Nespresso™ pod capsules
COMPATIBLE WITH NESPRESSO™ POD CAPSULES$189
- Designed for use with Nespresso™ Pods!
- Frothing and steam wand
- So easy to use - no cleaning required!