NEC announced last week that they would be exiting the consumer electronics market in Australia. They join Hitachi, Fujitsu, and Philips who have also recently departed.
This obviously points to the problems with traditional retail models, and the trouble they are having during this economic crisis.
Not only have we been left with on a small number of big-name brands left making TVs in Australia, but they are raising their prices!
On top of that, some companies have been caught out for price fixing.
Everyone is clearly looking online to get the best deal. When times are tough, every dollar counts. In 2009 Kogan will continue to deliver on our promise to offer the best technology at affordable prices. While everyone is raising prices, we’ll be either maintaining or lowering them.
For example, we recently dropped:
· 47" LCD from $1899 to $1699
· Blu-ray player from $349 to $249
· 42" LCD will soon drop from $1499 to $1299
