Sony is allegedly about to start a “massive” TV price war. According to a report sourced by ChannelNews:
It claims that the plan by Sony to discount LCD TV models will force Samsung and second tier makers "to either react or seek out other solutions". They also say that Sony's move is expected to vitalise what has so far been a stagnant TV OEM segment.
They say that the price of a Sony 40" FHD model could fall to below $1,100 in the US and a 46" model to less than $1,499. In Australia this could translate to $1,800 and below $2,500.
I’ve got to throw this out there – I’m going to be launching a 42” 1080P LCD TV in early June that is going to blow any of these supposedly cheap prices out of the water. Beat that Sony!
